Meet the Team
We're a small, specialist team with big passion for the not-for-profit sector. Get to know the people behind More Strategic.
Martin Paul
Director
Martin founded More Strategic with a simple belief: that understanding supporters better leads to better fundraising. He brings 20+ years of sector expertise to every engagement.
Jess Miller
Senior Consultant
Jess brings deep expertise in supporter research and fundraising strategy, helping organisations translate data into meaningful action.
Gavin Coopey
Research Director
Gavin leads the research practice at More Strategic, and is also the founder of More Insight — a specialist qualitative research consultancy.
Visit More Insight →
Karen Sutherland
Major Gifts Specialist
Karen specialises in major gifts, bequests, and high-value donor relationships. She also runs Raise More, focused on major gift fundraising strategy.
Visit Raise More →
Georgina
Consultant
Georgina works across research and strategy projects, bringing fresh thinking and a rigorous approach to every client engagement.
Ruth Wicks
Consultant
Ruth brings a warm, client-focused approach to supporter research and experience management projects.
Lisa
Consultant
Lisa specialises in supporter surveys and data analysis, turning complex datasets into clear, actionable insights.
Megan
Consultant
Megan works across benchmarking and experience management, helping organisations measure and improve their supporter programs.